Best value colleges for Marketing in Texas.2026 Rankings
Choosing the right Marketing program in Texas means weighing more than just name recognition. We analyzed 58 colleges across the state, scoring each on the metrics that matter most to long-term career success: graduation rates, post-graduation earnings, net cost, and academic rigor.
The data tells an interesting story: Trinity University leads on selectivity (28% acceptance rate), but selectivity is only one dimension of quality. Across Texas's Marketing programs, the typical in-state price is $25,847 and the average graduation rate is 57%. Graduates of these programs earn a median of $40,704 within one year of completing their degree.
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ranked by value score
| # | College | Value Score | Admit Rate | Grad Rate | Net Price | Median Earnings | Student:Faculty | Majors Offered | Size |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Excellent· 45 | 61% | 83% | $24,746 | $50,790 | 11:1 | 70 | 7,106 | |
| 2 | Trinity UniversityPrivate | Excellent· 43 | 28% | 82% | $15,774 | $55,928 | 9:1 | 50 | 2,518 |
| 3 | Texas Christian UniversityPrivate | Great· 41 | 43% | 86% | $18,714 | $68,497 | 14:1 | 67 | 10,919 |
| 4 | Great· 40 | 63% | 84% | $18,685 | $51,465 | 19:1 | 107 | 60,710 | |
| 5 | Great· 38 | 29% | 88% | $18,618 | $59,428 | 18:1 | 104 | 42,100 | |
| 6 | Baylor UniversityPrivate | Strong· 36 | 51% | 80% | $32,236 | $57,162 | 15:1 | 83 | 15,007 |
| 7 | Strong· 36 | 77% | 27% | $6,767 | $43,941 | 14:1 | 24 | 2,630 | |
| 8 | Strong· 35 | 100% | — | $-1,325 | $45,636 | 15:1 | 26 | 1,698 | |
| 9 | Strong· 35 | 85% | 49% | $7,695 | $30,173 | 19:1 | 67 | 27,026 | |
| 10 | McMurry UniversityPrivate | Strong· 34 | 58% | 39% | $18,512 | $37,736 | 13:1 | 37 | 1,108 |
| 11 | Texas Wesleyan UniversityPrivate | Strong· 34 | 62% | 32% | $19,764 | $28,332 | 13:1 | 35 | 1,671 |
| 12 | Strong· 34 | 75% | 51% | $9,994 | $33,516 | 19:1 | 37 | 6,082 | |
| 13 | University of St ThomasPrivate | Strong· 34 | 93% | 69% | $16,635 | $46,940 | 15:1 | 39 | 2,826 |
| 14 | Abilene Christian UniversityPrivate | Good· 33 | 64% | 60% | $24,921 | $47,524 | 13:1 | 50 | 3,129 |
| 15 | Angelo State UniversityPublic | Good· 33 | 79% | 41% | $13,147 | $42,712 | 18:1 | 45 | 5,515 |
| 16 | LeTourneau UniversityPrivate | Good· 33 | 41% | 61% | $24,073 | $52,275 | 11:1 | 52 | 1,510 |
| 17 | Saint Edward's UniversityPrivate | Good· 33 | 84% | 64% | $22,064 | $49,632 | 13:1 | 56 | 2,729 |
| 18 | Good· 33 | 56% | 41% | $21,435 | $49,993 | 12:1 | 32 | 574 | |
| 19 | Good· 33 | 81% | 57% | $14,602 | $43,406 | 23:1 | 60 | 30,834 | |
| 20 | Good· 33 | 65% | 71% | $14,813 | $51,384 | 27:1 | 42 | 21,317 | |
| 21 | Good· 33 | 84% | 43% | $9,055 | $53,042 | 20:1 | 32 | 4,122 | |
| 22 | University of HoustonPublic | Good· 33 | 70% | 65% | $12,613 | $46,927 | 21:1 | 74 | 37,175 |
| 23 | Good· 32 | 60% | 48% | $22,088 | $37,108 | 15:1 | 45 | 1,364 | |
| 24 | Howard Payne UniversityPrivate | Good· 32 | 68% | 31% | $26,844 | $37,543 | 10:1 | 42 | 716 |
| 25 | Good· 32 | 84% | 36% | $19,915 | $33,834 | 15:1 | 36 | 1,366 | |
| 26 | Texas Tech UniversityPublic | Good· 32 | 71% | 67% | $18,376 | $49,773 | 21:1 | 85 | 32,446 |
| 27 | Lubbock Christian UniversityPrivate | Good· 31 | 73% | 49% | $26,392 | $45,494 | 12:1 | 43 | 1,210 |
| 28 | Good· 31 | 87% | 41% | $11,235 | $45,018 | 16:1 | 42 | 4,043 | |
| 29 | Good· 31 | 75% | 43% | $17,552 | $37,493 | 16:1 | 40 | 8,527 | |
| 30 | St. Mary's UniversityPrivate | Good· 31 | 89% | 59% | $19,998 | $46,438 | 10:1 | 41 | 1,911 |