Best Marketing Colleges in Texas2026 Rankings
Choosing the right Marketing program in Texas means weighing more than just name recognition. We analyzed 58 colleges across the state, scoring each on the metrics that matter most to long-term career success: graduation rates, post-graduation earnings, net cost, and academic rigor.
The data tells an interesting story: Trinity University leads on selectivity (28% acceptance rate), but selectivity is only one dimension of quality. Across Texas's Marketing programs, the typical in-state price is $25,272 and the average graduation rate is 58%. Graduates of these programs earn a median of $40,704 within one year of completing their degree.
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| # | College | Value Score | Admit Rate | Grad Rate | Net Price | Median Earnings | Student:Faculty | Majors Offered | Size |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Southern Methodist UniversityPrivate | Excellent· 45 | 61% | 83% | $24,746 | $50,790 | 11:1 | 70 | 7,106 |
| 2 | Trinity UniversityPrivate | Excellent· 43 | 28% | 82% | $15,774 | $55,928 | 9:1 | 50 | 2,518 |
| 3 | Texas Christian UniversityPrivate | Great· 41 | 43% | 86% | $18,714 | $68,497 | 14:1 | 67 | 10,919 |
| 4 | Texas A&M University-College Station (TAMU)Public | Great· 40 | 63% | 84% | $18,685 | $51,465 | 19:1 | 107 | 60,710 |
| 5 | The University of Texas at Austin (UT Austin)Public | Great· 38 | 29% | 88% | $18,618 | $59,428 | 18:1 | 104 | 42,100 |
| 6 | Baylor UniversityPrivate | Strong· 36 | 51% | 80% | $32,236 | $57,162 | 15:1 | 83 | 15,007 |
| 7 | University of Houston-VictoriaPublic | Strong· 36 | 77% | 27% | $6,767 | $43,941 | 14:1 | 24 | 2,630 |
| 8 | Texas A&M University-Central TexasPublic | Strong· 35 | 100% | — | $-1,325 | $45,636 | 15:1 | 26 | 1,698 |
| 9 | The University of Texas Rio Grande ValleyPublic | Strong· 35 | 85% | 49% | $7,695 | $30,173 | 19:1 | 67 | 27,026 |
| 10 | McMurry UniversityPrivate | Strong· 34 | 58% | 39% | $18,512 | $37,736 | 13:1 | 37 | 1,108 |
| 11 | University of St ThomasPrivate | Strong· 34 | 93% | 69% | $16,635 | $46,940 | 15:1 | 39 | 2,826 |
| 12 | Texas Wesleyan UniversityPrivate | Strong· 34 | 62% | 32% | $19,764 | $28,332 | 13:1 | 35 | 1,671 |
| 13 | University of Houston-Clear LakePublic | Strong· 34 | 75% | 51% | $9,994 | $33,516 | 19:1 | 37 | 6,082 |
| 14 | Saint Edward's UniversityPrivate | Good· 33 | 84% | 64% | $22,064 | $49,632 | 13:1 | 56 | 2,729 |
| 15 | The University of Texas at DallasPublic | Good· 33 | 65% | 71% | $14,813 | $51,384 | 27:1 | 42 | 21,317 |
| 16 | The University of Texas at ArlingtonPublic | Good· 33 | 81% | 57% | $14,602 | $43,406 | 23:1 | 60 | 30,834 |
| 17 | University of HoustonPublic | Good· 33 | 70% | 65% | $12,613 | $46,927 | 21:1 | 74 | 37,175 |
| 18 | Abilene Christian UniversityPrivate | Good· 33 | 64% | 60% | $24,921 | $47,524 | 13:1 | 50 | 3,129 |
| 19 | Angelo State UniversityPublic | Good· 33 | 79% | 41% | $13,147 | $42,712 | 18:1 | 45 | 5,515 |
| 20 | Southwestern Adventist UniversityPrivate | Good· 33 | 56% | 41% | $21,435 | $49,993 | 12:1 | 32 | 574 |
| 21 | LeTourneau UniversityPrivate | Good· 33 | 41% | 61% | $24,073 | $52,275 | 11:1 | 52 | 1,510 |
| 22 | The University of Texas Permian BasinPublic | Good· 33 | 84% | 43% | $9,055 | $53,042 | 20:1 | 32 | 4,122 |
| 23 | Texas Tech UniversityPublic | Good· 32 | 71% | 67% | $18,376 | $49,773 | 21:1 | 85 | 32,446 |
| 24 | Southwestern Assemblies of God UniversityPrivate | Good· 32 | 84% | 36% | $19,915 | $33,834 | 15:1 | 36 | 1,366 |
| 25 | East Texas Baptist UniversityPrivate | Good· 32 | 60% | 48% | $22,088 | $37,108 | 15:1 | 45 | 1,364 |
| 26 | Howard Payne UniversityPrivate | Good· 32 | 68% | 31% | $26,844 | $37,543 | 10:1 | 42 | 716 |
| 27 | Stephen F Austin State UniversityPublic | Good· 31 | 88% | 52% | $14,068 | $46,014 | 15:1 | 74 | 8,746 |
| 28 | St. Mary's UniversityPrivate | Good· 31 | 89% | 59% | $19,998 | $46,438 | 10:1 | 41 | 1,911 |
| 29 | University of North TexasPublic | Good· 31 | 72% | 60% | $13,489 | $43,828 | 23:1 | 81 | 33,680 |
| 30 | Texas A & M University-KingsvillePublic | Good· 31 | 92% | 46% | $11,410 | $32,084 | 16:1 | 48 | 4,622 |